"The 183 Billion-Dollar Brand: Just how much is Apple's brand worth? About $182.9 billion, according to Millward Brown. That makes it the most valuable brand in the world, topping out the likes of Google, IBM and McDonald's. In order to defend that position, though 'Apple has to be extremely vigilant,' said Millward's Mario Simon. 'It needs to engage employees and engineers and not be lost in a sea of incremental innovations.'" MacNewsWorld 8:38 AM
"Why Apple needs to settle its e-book suits: More and more, it appears that Apple's e-book agreement with publishers was anticompetitive: or, at the very least, anticonsumer." CNET News 8:02 AM
"Apple: U.S. e-book lawsuit 'fundamentally flawed'" Reuters 4:07 PM
"Apple calls e-book suit flawed, says its pricing spurred competition and e-reader advances" The Next Web 4:09 PM
"Apple filing claims that the DOJ's ebook lawsuit 'sides with monopoly, rather than competition'" The Verge 8:58 PM
"The Real Reason Behind Steve Jobs' Price-Fixing Efforts" The Motley Fool 11:43 AM
"Shorting Apple: Selling Apple short has become a quick way to grab headlines." ["This is about far more than machines. We have a visceral desire to connect with other humans, movements, ideas and images. Argue all you want whether we are too consumed by our gadgets and screens but the impulse seems unstoppable. So far no other company on the planet approaches Apple's skill at crafting these portals to other worlds."] The Huffington Post 8:08 AM
"No deal in Apple-Samsung talks over global feud; up next, trial" Los Angeles Times [Paid Membership Required] 2:05 PM
"Samsung, Apple CEOs meet without coming to agreement? Despite spending 16 hours together over two days, Apple CEO Tim Cook and Samsung CEO Choi Gee-sung reportedly can't reach a settlement in patent disputes." CNET News 4:00 PM
"Samsung asks court to impose sanctions on Apple for allegedly withholding evidence" Foss Patents 8:07 AM
"Jonathan Ive interview: Apple's design genius is British to the core/Apple's design guru Jonathan Ive, who receives a knighthood today for creating products such as the iPad, tells Shane Richmond why this country's industrial heritage lies behind his success." Telegraph 7:55 AM
"Jonathan Ive: simplicity isn't simple/It is all about simplicity says Jonathan Ive, Apple's design chief" Telegraph 8:26 AM
"Apple designer Sir Jonathan Ive knighted at palace" [Video Report] BBC 8:02 AM
"Apple design chief Jonathan Ive is knighted" BBC 8:01 AM
"Jonathan Ive: Apple's current work is 'most important' yet/Apple's senior vice president for industrial design doesn't say which products his team is working on at the moment, but he does say they're awfully significant." CNET News 8:02 AM
"Apple story of the day: Arise, Sir Jony Ive" Computerworld 8:31 AM
"The German approach to FRAND: let's err on the side of injunctions" Foss Patents 2:08 PM
"The PC market overview for Q1: In terms of units Windows-based computers made up 78% of all PCs sold in Q1. That was an increase from the 74% in the previous quarter but a decline from 90% a year ago. OS X based computers were about 3.7%, a decline in share both q/q and y/y, something the company attributed to a transition quarter." asymco 8:54 AM
"Siri-like Voice Dictation coming to OS X Mountain Lion?" 9 to 5 Mac 2:05 PM
"OS X Mountain Lion to feature Siri-like Voice Dictation? [Rumor] UberGizmo 10:11 PM
"Apple may make a splash ... with the Mac: New muscle expected behind legacy product line" MarketWatch 4:01 PM
"Using previous systems (notably Snow Leopard), I was able to mount a remote server, make an alias of a folder and put this alias on my desktop. For years I have used the fact that double-clicking this alias did mount the remote server giving, nearly instantly, access to the required folder. Under Lion 10.7.4, this same use of aliases seems quite erratic. Sometimes it works, sometimes the remote server is mounted, but the path of the original of the alias is modified to a local folder, and the required distant folder is not opened. On next use, the alias doesn't 'work' at all." MacInTouch 4:17 PM
Reviews/How-To/Tips
"MacMost Now 713: RSS Feeds With Google Reader" MacMost 7:49 AM
"Retaining 'in' and 'out' points in Final Cut X events browser" Final Cut Pro Training 7:43 AM
"How to Configure a Static DHCP Reservation with Airport Extreme" The Mac Observer 8:52 AM
"Four tips for the Command key in OS X: The Command key in OS X can be used to access some hidden but useful features in the OS." CNET Reviews 2:02 PM
"Make The Finder Look More Like Your iPad [OS X Tips] Cult of Mac 8:24 AM
"Instantly See All Keyboard Shortcuts for Mac Apps with CheatSheet" OS X Daily 4:13 PM
"Data Creator 1.1 for OS X, creates data table and fill them with proper random content for export to test database and various App." Tension Software 10:36 AM
"iWeb Themes Park Raises the Standards of Quality with New Templates" iWeb Themes Park 7:52 AM
"Apple Camera Raw Update Adds Canon, Olympus Support" The Mac Observer 7:49 AM
"Theme Inn Releases over 400 Templates for MS Word for Mac" prMac 7:47 AM
"Zevrix Updates BatchOutput Server for Adobe InDesign CS6 Compatibility" prMac 7:46 AM
"Getting Ready for Mountain Lion - Prepare to Pounce on Apple's Newest OS" prMac 7:45 AM
"Zevrix Updates InPreflight Pro for InDesign CS6 Compatibility" prMac 7:45 AM
"Yodot Software Releases Mac Photo Recovery Software" prMac 7:45 AM
"The despair of losing your smartphone: Smartphone users keep everything on them, which is why losing one can be a terrifying proposition — and why a whole industry now exists to help you find it." Boston Globe 8:06 AM
"New Siri ad tells John Malkovich the secret of life" Insanely Great Mac 9:18 PM
"Apple Running New Celebrity iPhone 4S/Siri TV Ads Featuring John Malkovich" MacRumors 10:09 PM
"Apple's latest iPhone 4S commercials features actor John Malkovich using Siri" The Next Web 10:10 PM
"IBM Outlaws Siri, Worried She Has Loose Lips" Wired Magazine 8:27 AM
"IBM Blocks Employee Access to Apple's Siri" PC Magazine 12:09 PM
"IBM bans Siri on its networks over worries that Apple may store sensitive data" The Next Web 8:28 AM
"How iPad app Paper helped boost Cosmonaut stylus sales almost tenfold" The Next Web 8:28 AM
"Newslook iPad app brings order to news video viewing" GigaOM 8:06 AM
"Preview of Logitech's solar-powered iPad 3 keyboard folio" [Video Report] Denver Post 11:15 AM
"AluPen Pro Stylus and Highway Car Charger from Just Mobile (Video Review)" Insanely Great Mac 11:42 AM
"First Look: Ion's Air Pro Wi-Fi action camcorder moves into wireless social networking world" Macworld 8:38 AM
"Video Review: Waterfield Designs Kindle Fire Smart Case" Run Around Tech 9:13 AM
"Monster's Turbine Earphones: I Find Your Lack of Clarity Disturbing [Review] Cult of Android 8:22 AM
"Kuel H12 Stylus for iPad: Almost Perfect" The Mac Observer 3:59 PM
"Glif Tripod Mount for iPhone 4 and 4S" eXtensions 9:45 AM
"Just-Mobile AluCube Mini Can Tidy Up Your Desktop" MacNews 8:20 AM
iPad/iPhone/iPod touch Apps
"Update to StegoSec (2.1) -Steganography app: Improvements to Interface" eXtensions 10:16 PM
"Review: OnLive Desktop brings the PC to tablets" Associated Press 2:03 PM
"Mint adds split-transactions and budget adjustments to iOS app, 40% of users now mobile-only" TUAW 8:19 AM
"'O2Jam U' Review – A Freemium Take on Music Titles" Touch Arcade 8:11 AM
"'Crash Mayhem' Review - Dr. Beat Has Left the Building" Touch Arcade 11:14 AM
"First Look at the Plants vs Zombies Great Wall Edition" M.I.C. Gadget 8:18 AM
"Sonic the Hedgehog 4 Episode II Review" Mac|Life 4:14 PM
"Appidemic: Lost Winds 2: Winter of the Melodias for iOS" AppleTell 8:24 AM
"Fotor – CameraBag Review: A photography app that wants to be able to do everything that could ever be asked of it." 148Apps 4:12 PM
"Monkey Pong Review: Help the hungry monkey reach all the fruit by bouncing a ball in this family-friendly arcade game." 148Apps 4:13 PM
"Zombie Farm 2 Review: Take on the role of a social game farmer who plants both crops AND zombies in this sequel to the original hit, Zombie Farm." 148Apps 2:10 PM
"FeedFriendly Review: Combine the top three social network newsfeed updates into one location with the help of FeedFriendly." 148Apps 2:08 PM
"Score! Classic Goals Review: Relive some classic goals by creating them in this addictive soccer game." 148Apps 11:06 AM
"Alive4ever mini Review: Alive4ever mini brings a new game play style to the zombie killing series." 148Apps 10:30 AM
"OH! Cube Review: Taking the picross/nonogram puzzle genre into three dimensions in an adorable way." 148Apps 9:47 AM
"Kotomon Review: Kotomon is an action/Pokemon-ish/bowling-ish game-ish game with some unique gameplay. Ish." 148Apps 8:37 AM
Tips
"iBook Lessons: Book samples and rookie mistakes" TUAW 4:12 PM
"Figure Out Which Direction You Are Facing With iPhone & Maps" OS X Daily 2:09 PM
"The Best (Free) DIY Smartphone Volume Boosts" Lifehacker 8:24 AM
"How Apple Could Play the Bigger-Display iPhone Thing at WWDC, Which I Swear, I'm Still Not Convinced Is for Real But We're Getting to the Point Where There's an Awful Lot of Smoke for There Not to Be a Fire So Let's Run With It" Daring Fireball 2:08 PM
"A threat to the iPad comes from an unlikely source: Nvidia" ZDNet 2:07 PM
"Will the Cloud's Brand Suffer From Outages?" Wired 2:16 PM
"2011 sets new record for counterfeit electronics: IHS iSuppli says most counterfeits come from Asia, at a rate of one every 15 seconds" The Register 1:55 PM
"Siri for your car: Dragon Drive lets you text, email at the wheel" Mashable 12:17 PM
"Fastest Mobile Networks 2012: Where We Tested" PC Magazine 12:02 PM
"The end of multitasking as you know it" InfoWorld 11:44 AM
"Big Data a Strategic Priority for IT: Varonis Survey" eWeek 11:19 AM
"Why America loves the Facebook fiasco" MarketWatch 9:49 AM
"Microsoft Bloatware Cleaning Offer Treats You Like Dirt: For just $99, Microsoft will eliminate the junk added to its Windows 7 PCs by OEM manufacturers. Steve Jobs would have enjoyed this development." InformationWeek 10:30 AM
Humor/Cartoons
"Top 10 best things about Top 10 best things lists." The Joy of Tech [cartoon] 7:51 AM
"Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million" TechCrunch 1:30 PM
"Oracle Buys Social Media and Customer Engagement Player Vitrue" AllThingsD 9:48 AM
"Oracle bites back at SAP with smaller cloud acquisition" Silicon Valley 11:09 AM
"Oracle Buys Social Relationship Management Company Vitrue" IDG News Service 12:04 PM
"Oracle Buys Vitrue For Social Marketing" InformationWeek 11:40 AM
"Oracle announces Oracle VM Server for x86 Release 3.1" ZDNet 2:23 PM
"H-P to Lay Off 27,000 Workers, Profit Down 31%" WSJ.com [Paid Membership Required] 4:07 PM
"Hewlett-Packard Scores a Second Quarter Beat; 27,000 Jobs To Be Cut" AllThingsD 4:04 PM
"HP to lay off about 27,000, eyes over $3 billion savings" Reuters 4:09 PM
"HP plans to cut 27,000 jobs, plow savings into R&D: The cuts are part of a major overhaul for the company as it looks to cut costs and restart its guttering spirit of innovation." CNET News 4:28 PM
"HP plans to lay off 27,000 people — 8 percent of the workforce" VentureBeat 4:09 PM
"HP's Q2 earnings: Not half bad, even if overshadowed by job cuts" CNET News 4:28 PM
"HP's Whitman to Shed More Light on the Future, Including Job Cuts, Today" AllThingsD 10:03 AM
"HP prepares to announce mass layoffs" CNNMoney 9:24 AM
"Microsoft beats Yahoo data-sorting record with new approach: Flat Datacenter Storage pushes computational sorting to each data server" Techworld 1:35 PM
"WPP in Microsoft Deal for Digital Ads" New York Times [Free/Paid Registration Required] 10:10 AM
"Microsoft houses startups to build Kinect apps" The Globe and Mail [Free Registration Required] 11:36 AM
"Dell Off 17%: Mizuho Says Hold; Even Bulls Disheartened" Barron's 10:02 AM
"Dell: control alt delete" Financial Times [Paid Membership Required] 2:47 PM
"Bunch of Windows 8 devices coming from Dell" CNET News 10:20 AM
"Dell looks to future tablets as consumer sales slump" BBC 10:46 AM
"Dell executive: Indian rupee fall hurting business" MarketWatch 9:49 AM
"IBM completes acquisition of Varicent Software" Associated Press 10:06 AM
"Dell's results seen as bad news for Intel" EE Times 11:16 AM
"Intel pledges conflict-free microprocessor by end of 2013" ZDNet 2:22 PM
"Intel launches cloud-based single sign-on service" CSO 12:06 PM
"Intel brings Cloud SSO to Salesforce's Force.com" ZDNet 2:22 PM
"Silicon Valley eyes Mitt Romney" TG Daily 1:49 PM
"U.S. Tech Worker Shortage Looms, Study Warns: Tech-industry backed group says U.S. is losing the global battle for tech talent to countries that welcome skilled workers with open arms. But not everyone is convinced of a talent shortage." InformationWeek 10:27 AM
"Have massive tech layoffs done any good? Some of the tech sector's ailing giants have been freely handing out pink slips over the past several years, with varying degrees of success." [Slideshow] Fortune 11:30 AM
"Why is Apple Inc. Stock Falling?" ["But given the absence of any catastrophic bad news, why is AAPL stock tumbling? And where will it stop? ... So something else must be driving down Apple stock. Some of it is logical, some of it emotional - but none of it permanent."] Money Morning 7:53 AM
"Patience is the best Apple play" MarketWatch 1:59 PM
"'Like biscuits and gravy': Apple shorts and skimpy narratives" Fortune 8:09 AM
"Apple now worth 24 times Dell's market value" MacDailyNews 1:57 PM
"Apple now worth 22 times Dell's market value" MacDailyNews 8:59 AM
"GE group squares up to Apple" Financial Times [Paid Membership Required] 2:03 PM
"Is AAPL Back In A Leadership Role?" Seeking Alpha 10:11 PM
"Can Apple Continue its Upward Momentum?" The Motley Fool 10:28 AM
"Apple Owners: No Need For Amazon PE Envy" Seeking Alpha 8:07 AM
"Would Buffett's Successors Buy Apple?" Seeking Alpha 8:22 AM
"An Apple Bear Case Without Numbers Or Charts" Seeking Alpha 8:27 AM
MacSurfer Headline News Staff
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D. Mahaffy
Weekend Editors: S. Siegling , A. Spaulding and
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Editor Emeritus: W. Shakespeare
Writers Emeritus: W. Lewis, R. Chandler, W. Morris, G. Simenon, C. Vallejo, F. Garcia Lorca,
P. White, R. Adams, P. Valery, C. Aiken, R. Bradbury, F. Pessoa, S. Bellow, F. O'Connor
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