 Talking Heads Discussion
Oct 28, 2012
Headline: "To Successfully Launch A Product, You Have To Tell A Compelling Story"" [""On Tuesday, Apple unveiled the iPad mini. The anticipation was incredible and we knew nearly everything before the event. In those cases, narration is key. When you ask me about the keynote, all I can think of is that the iPad mini is small and light. In other words, specs. The emphasis of the conference was on the fact that you can hold it with one hand. This is not a story, this is a use case.""] TechCrunch
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