Global PC Shipments Decline For 8th Consecutive Quarter Reports Gartner
Mikako Kitagawa, principal analyst at Gartner, noted, “According to our 2016 personal technology survey, the majority of consumers own, and use, at least three different types of devices in mature markets. Among these devices, the PC is not a high priority device for the majority of consumers, so they do not feel the need to upgrade their PCs as often as they used to.”
This is one of the many reasons back-to-school sales were so lackluster in mature markets. Parents and guardians can simply give their students a device that is already in the household, if their school does not already provide one.
IDC had a slightly more positive outlook with regards to the quarter three results. PC shipments are in an overall decline, but the results were about 3.2% ahead of projections. There were also a little under 8 million more PC shipments in the third quarter than in the second quarter. In the United States, Chromebooks had “another banner quarter in the K-12 market.” Notebook sales were higher than expected in Europe, Africa, and the Middle East, while Efforts to reduce channel inventory led to strong sales in China and India. Japan actually finally returned to positive growth after a sharp decline in 2015.
This is one of the many reasons back-to-school sales were so lackluster in mature markets. Parents and guardians can simply give their students a device that is already in the household, if their school does not already provide one.
