Apple Slides in China as Homegrown Rivals Up Their Design Game
- Chinese vendors capture top four market spots last quarter
- Apple’s China market share shrank even with new iPhones
Customers browse in the Apple Inc. Store inside the IAPM shopping mall in Shanghai.
Photographer: Qilai Shen/BloombergThis article is for subscribers only.
For an answer to Apple Inc.’s 30 percent sales slump in China, just look to what their homegrown rivals are up to.
Huawei Technologies Co. turned to prestigious camera maker Leica to improve photos as Oppo boosted components to make its phones faster. Xiaomi has just unveiled a device with a display covering almost the whole front after collaborating with iconic designer Philippe Starck.