Maropost Takes on Salesforce, Oracle for Online Marketing Deals
- Canadian firm said to be valued at $150 million with backing
- Company expects to hit C$100 million in revenue in 2018
The Maropost website.
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Maropost Inc., a Canadian marketing technology startup, is nipping at the heels of Salesforce.com Inc. and Oracle Corp., going from zero to C$30 million ($23 million) in revenue in just three years.
The Toronto-based firm sells software that makes it easier for companies to set up and run online marketing campaigns, competing directly with some of the products built by Salesforce, Oracle, International Business Machines Corp. and Adobe Systems Inc. Maropost has more than 300 customers and expects to be doing C$100 million in annual revenue by the end of 2018, Chief Executive Officer Ross Andrew Paquette said in an interview.