Skip to main content

Research shows Apple's smartphones and tablets drive highest customer loyalty

how to sync your Outlook calendar to an iPhone
Image used with permission by copyright holder
Apple has been declared the most customer-pleasing company in almost all markets that it operates in. In a study that looks at customer loyalty and engagement, Apple topped a number of important categories, including smartphones, tablets, and laptop computers.

The 2017 Customer Loyalty Engagement Index is a report put together by research consultancy firm, Brand Keys that attempts to rank companies as “category drivers that engage customers, engender loyalty and drive real profits.” It covers the whole gamut of industries, from soft drinks, to wireless phone service, to mutual funds and insurance. But it’s in the technology fields that Apple is so dominant.

It was recognized as the best representative of customer loyalty and enjoyment in laptop computers, tablets, smartphones and online music, and its subsidiary, Beats by Dr. Dre, came in joint first with LG in the headphone category.

Although a force to be reckoned with in all of those industries, it’s impressive to see Apple win all of them, especially considering its products do have a tendency to be a little on the expensive side.

Brand Keys also pointed out (via CNet) that customer expectations of products are rising dramatically, which makes it even more impressive that Apple was able to secure wins in multiple categories. It will be interesting to see if it can maintain that when next year’s report rolls around.

Other big winners in tech fields include Google for its search engine, Facebook took social networking and instant messaging apps, while Canon was named the top brand for printers. Netflix was given the top spot in the online video streaming category, PayPal won through among the payment service providers and AT&T was voted the best wireless phone service.

Do you guys have a favorite brand for any of the categories listed above? Are there any that you find yourself going to time and again?

Jon Martindale
Jon Martindale is the Evergreen Coordinator for Computing, overseeing a team of writers addressing all the latest how to…
Best color laser printers for 2024: tested and reviewed
A Brother printer on a counter in front of a brick wall.

The best color laser printers can be a great investment, saving you quite a bit of time and money. For shoppers worried about the long-term ink costs, you'll find color laser printers surprisingly affordable. Laser printers use toner, which lasts a very long time, delivering a low cost per page for monochrome documents and fast color prints. The best color laser printers offer quick performance and reliability to help keep your home office or small business productive.

If you need to scan documents for record-keeping and photo capture or want the convenience of a color copier, an all-in-one color laser printer is an essential tool for your small business or personal use. For a small added cost, you get expanded capabilities. That's why every model on this list is an all-in-one from the best printer brands.

Read more
The 5 best Wi-Fi adapters for PC in 2024
The Ugreen AC1300 Wi-Fi adapter in a desktop PC.

Whether you're designing it yourself or getting a pre-built PC, it can be easy to get a computer and realize that it doesn't have a native Wi-Fi adapter. Or, maybe it does, but you're internet speeds are getting faster, game downloads are getting bigger, you've already upgraded your router and need an adapter to match your newfound power requirements. No matter the situation, an external Wi-Fi adapter that you can add to your PC setup or even laptop setup will be worth your time. Here, we investigate the best Wi-Fi adapters for PC use. Most are incredibly affordable and just snap into a free USB port and start working.
The best Wi-Fi adapter for PC in 2024

Buy the

Read more
How to pin a website to the taskbar in Windows
A man sits, using a laptop running the Windows 11 operating system.

Windows includes many interesting tools, but if you’re like many people, more and more of your digital life is happening in your web browser and nowhere else. That being the case, you’ll want to keep your most important websites close at hand. The easiest way to access them in Windows is the Start menu and the taskbar, treating them more or less like programs in and of themselves.

Although easy overall, getting a website from your browser to your taskbar is slightly different depending on which browser you’re using.

Read more