How Tech Companies Stake Out Hackathons for Future Stars

The scramble to identify the best talent is taking recruiters to unusual places.
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Tech companies face a harsh reality: You're only as good as your latest product. The scramble to identify and lure the best talent has taken recruiters to unusual places. This week, Bloomberg Technology's Lizette Chapman visits a recent hackathon, where high school and college students code through the night. All the while, corporate representatives and investors are watching, eying the kids who will become future stars.

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