Google Play Music launches subscriptions in India at Rs 89 per month

Google has launched Google Play music subscription service in India that enables users to stream music and radio stations based on their favourite genres and artists on Android, iOS and web.
The service is currently available for a discounted price of Rs 89 per month if users signs up within the first 45 days and will be available for Rs 99 per month thereafter.

To put things into context, music streaming services like Gaana*, Saavn and Hungama offer monthly subscriptions at Rs 99 while Apple Music charges Rs 120 per month.

This launch comes about six months after Google launched its music store Google Play Music in the country that enabled users to purchase songs and albums for offline playback.

Google Play Music claims that the service offers a music catalogue of over 40 million unique local and international hits along features like offline listening and the ability for listeners to find music by language or by their favourite Bollywood artists and music directors. It also lets users watch videos from these artists within the app.

At the time of writing this article, we noticed the service offers music across various languages like Hindi, Kannada, Tamil, Telugu, Western, Bengali, Bhojpuri, Gujarati, Malayalam, Marathi, Punjabi, Tamil, Telugu and World.

Google claims that it makes use of machine learning to recommend music based on the listener's preference, activity and location besides curating hand-picked playlists for listeners across various occasions.

"With Google Play Music subscription, Indian subscribers can listen to their favourite music across a variety of languages, including Hindi, English, Tamil and more. This music can be accessed from any device with your Google Account." said Elias Roman, Lead Product Manager, Google Play Music.

*Disclosure: Times Internet that owns ETtech also owns Gaana.