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Chrome Kills The Super-Annoying Page Jump; Readers Rejoice

This article is more than 6 years old.

Credit: Concord90/Pixabay

You're reading something on a website and you've scrolled down the page. All of a sudden the page jumps back up near the beginning and you have to scroll back down to where you were. It's called page jumping and it's beyond annoying, especially on a cell phone's small screen. Good news. Chrome killed it.

Page jumping is a perfect example of how valuing revenue over customer service can turn something designed to make things better into something that makes things worse. Websites make use of progressive loading which means that content continues to load while the webpage is open. This is good because it gives users almost instant access to a webpage without having to wait while all the content on the page loads.

The problem arises when websites load content - usually ads - above the user's location on the page. The added content pushes the page down which makes the page jump backwards from the user's point of view. Sometimes this happens so frequently that the page is unreadable. Google solved the problem in version 56 of Chrome with scroll anchoring that locks the scroll position to an onscreen element. 

Page jumping is dead. Thank you, Google.

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