Developer Behind Pokemon Go Backs Apple's Push Into AR
- Real-world Pokemon Go festivals coming worldwide in the summer
- CEO says AR could succeed the mobile phone as next platform
Developers Embrace Augmented Reality
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The chief executive officer of Niantic Inc., the developer behind Pokemon Go, believes Apple Inc.’s entry into virtual and augmented reality this week should not be underestimated.
“I don’t think anyone should bet against Apple,” John Hanke said at the Brilliant Minds conference in Stockholm. "I personally think AR is going to be a really important next computing platform that can succeed the mobile phone. It’s a few years off."