Watches & Gadgets

Louis Vuitton Goes Upmarket in Smartwatch Fight With Apple

  • Timepiece features include flight information, city guides
  • $2,450 Tambour Horizon extends LVMH’s luxury smartwatch lead

LVMH wants to sell smartwatches to well-off fashionistas, introducing a techy timepiece under its Louis Vuitton suitcase brand that opens a higher-end front in the luxury conglomerate’s fightback against Apple Inc.

Louis Vuitton’s Tambour Horizon starts at $2,450, about eight times the price of an entry-level Apple Watch and significantly more than many other connected devices from European watch and fashion brands, as well as more pedestrian gadgets from Samsung Electronics Co.