Updates include the extension of the incumbency programme, which went live last month. Dell EMC now offers the chance for partners to gain incumbency on servers, storage and networking for both qualifying new customers and historical ones.
Resellers can now get deal protection for all registered incumbent accounts.
The vendor has also launched thier first exclusive product line going through distribution, the Networking X-Series. The range includes web-managed 1GbE and 10GbE switches aimed at the SME market.
“These developments underline Dell EMC’s strategy to position its partners as strategic advisors that enterprises can trust,” said Michael Collins, senior vice president, Channel, Dell EMC EMEA.
“We want our customers to know that Dell EMC’s partner ecosystem is steadfastly committed to understanding their immediate and future business IT needs and to providing tailored solutions that respond directly to demand for modern infratstructure," he added.