Is Apple TV about to hit the shelves? 'Leaked' photos appear to show new television display inside company's secret testing facility
- Blurry images purport to show an Apple TV inside a secretive testing facility
- They were posted to a Chinese blogging website and clearly show an Apple logo
- The device sports a narrow metallic frame and body around a 60-inch screen
The long-anticipated Apple TV could soon be hitting the shelves after images purporting to show the device were 'leaked' online.
Blurry pictures appear to show a sleek, Apple branded television screen in a test lab after they were posted to a Chinese microblogging site.
The surroundings also seem to resemble facilities that are broadcasted in the firm's marketing videos.
The device sports a narrow metallic frame and body — wrapping around a large 60-inch screen.
Images posted to a Chinese microbloggin website seem to show an Apple-branded television display sitting on a table at the company's secret testing facility
The device sports a narrow metallic frame and body — wrapping around a large 60-inch screen
On his deathbed, Steve Jobs expressed great interest in reinventing the television, telling biographer Walter Isaacson that he had 'finally cracked it..'
But it was reported in 2015 that Apple had scrapped plans for their own ultra-high-definition television set 'more than a year ago'.
The company struggled to find any new, untapped features that would differentiate their screen from rivals Samsung, LG, and Sharp, the report said.
While the possibility of Apple launching their own competing television screen may spark the interest of some, the company is known for secretly testing products that never actually make it into the hands of the public.
The television is hooked up to some sophisticated machinery in what could be Apple's secret testing facility
It is believed the screen would run a version of the company's tvOS software, which allows users to stream movies, play games and download applications.
When Steve Jobs stepped down from his position as Apple CEO on August 24, 2011 due to illness, he told journalist Walt Mossberg he planned work on an Apple-branded television set to re-invent the television industry.
The conversation was revealed by Mr Mossberg to tech news website Recode.
'Steve was going to still be involved,' he said.
'But he wanted me to know that he was going to be involved in big strategic things, and also that he was going to reserve one particular thing for himself.'
'I said, 'well, what's that?''
'He said, 'Well, it's television... I think we figured out a way to do it, and it's going to be fantastic. I want you to come out, in a few months, and I want to show it to you.''
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