Samsung to Open Giant London Showroom to Rival Apple
- Company will take out space in city’s King’s Cross district
- King’s Cross also home to Alphabet’s new Google campus
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Samsung Electronics Co. has agreed to a deal to open a new space in London’s King’s Cross district which will serve as a showcase for its products and technology, two people with knowledge of the plan said.
The technology giant is finalizing details to lease the 20,000 square feet (1,858 square meter) top floor of the under construction Coal Drops Yard mall, which has been designed by Thomas Heatherwick, the people said, asking not to be identified because the plan is private.