Apple’s Getting Back Into the E-Books Fight Against Amazon

Company working on new digital book reader for iPhones, iPads
iPhone maker hires former Amazon, Barnes & Noble exec for unit

Bloomberg’s Mark Gurman reports that Apple is revamping its e-book reading app to take on Amazon.(Source: Bloomberg)

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January 25, 2018 at 6:00 AM EST

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Apple Inc. is ready to take on Amazon.com Inc. in the digital book market again, years after regulators forced the iPhone maker to back down from an earlier effort to challenge the e-commerce giant’s lead.

Apple is working on a redesigned version of its iBooks e-book reading application for iPhones and iPads and has hired an executive from Amazon to help.

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