PGA Tour adding ARKit golf courses to app, in time for Arnold Palmer Invitational

The latest practical demonstration of Apple's ARKit comes by way of the PGA Tour, which has announced a new augmented reality app to visualize courses and holes within your own home.

The app will allow you to view individual holes, as well as overlay data from your favorite players. You can see where to of the pros landed their drives, or how difficult their put were. Shots from multiple players can also be overlaid for easy comparison, and even stats like distance.

In an interview with TechCrunch, PGA Tour CMO Rick Anderson said that augmented reality is the key to "bring in the more three-dimensional aspects of a golf course" that can be hard to visualize properly when just watching on a television.

Apps have been a useful second-screen experience for sports like baseball and golf where there are a lot of comparisons and metrics to consider. Adding AR into the mix makes it more interactive experience instead of solely visual.

One of the biggest hurdles to generating AR content has been the 3D modeling of different assets. Shopping apps, for instance, require 3D model of each product or piece of furniture, which takes skill, and an a significant amount of time to create. On the other hand, the PGA Tour is in a unique position, already having 3D scans and models of the courses for use in their televised analysis.

The new feature will be slow to roll out, with only specific courses and holes getting the AR-treatment. More will be added overtime, but at launch you will be limited. Live AR coverage will be available for the Arnold Palmer Invitational on the 6th hole during the week of March 15.

The PGA Tour has broken out this new AR functionality into a standalone app at the onset, with the plan to transition it to the main app as it picks up steam.

The 165.3MB PGA TOUR AR app is available on the App Store for free, and requires iOS 11.

At present, it isn't clear how well received ARKit has been with Apple's users. In January, analytical firm Apptopia saw less than 1000 apps available for users to download.

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7 Comments

roundaboutnow

said about 6 years ago

I don't understand why this is an AR app. Why do I need to see the course on my kitchen counter? Seems like VR (not necessarily with goggles) would be better.

foggyhill

said about 6 years ago

roundaboutnow said:

I don't understand why this is an AR app. Why do I need to see the course on my kitchen counter? Seems like VR (not necessarily with goggles) would be better.

You can either move around (AR) or move the camera around the course, AR is a more often natural way to interact with object (not necessarily the most efficient way for a power user of course :-).

roundaboutnow

said about 6 years ago

foggyhill said:

roundaboutnow said:

I don't understand why this is an AR app. Why do I need to see the course on my kitchen counter? Seems like VR (not necessarily with goggles) would be better.

You can either move around (AR) or move the camera around the course, AR is a more often natural way to interact with object (not necessarily the most efficient way for a power user of course :-).

I get the importance of a natural way to interact, but I think that can just as easily happen in a VR environment. The example in the PGA app looks to be AR, where an object (the course) is super-imposed on your immediate reality. What I don't get is why the course needs to be super-imposed into one's kitchen or tabletop. Think about those real estate and automotive "virtual tours." You don't see their imagery super-imposed in your kitchen or living room, and they are quite effective. You are basically presented with a window into another scene that you can change or move around in--that's VR.

foregoneconclusion

said about 6 years ago

roundaboutnow said:

I don't understand why this is an AR app. Why do I need to see the course on my kitchen counter? Seems like VR (not necessarily with goggles) would be better.

For a golf fan, the potential advantage is that you could get up close/low to a certain spot on the hole layout and get more of an appreciation for what a shot from that point might look like. I'm saying that with an assumption that the AR version would include the topography of the hole.

foggyhill

said about 6 years ago

roundaboutnow said:

foggyhill said:

roundaboutnow said:

I don't understand why this is an AR app. Why do I need to see the course on my kitchen counter? Seems like VR (not necessarily with goggles) would be better.

You can either move around (AR) or move the camera around the course, AR is a more often natural way to interact with object (not necessarily the most efficient way for a power user of course :-).

I get the importance of a natural way to interact, but I think that can just as easily happen in a VR environment. The example in the PGA app looks to be AR, where an object (the course) is super-imposed on your immediate reality. What I don't get is why the course needs to be super-imposed into one's kitchen or tabletop. Think about those real estate and automotive "virtual tours." You don't see their imagery super-imposed in your kitchen or living room, and they are quite effective. You are basically presented with a window into another scene that you can change or move around in--that's VR.

The whole point here is pining the scene to a location vertically/horizontally and making the interaction easier, more intuitive.
That's the biggest advantage or AR over VR.

VR is not effective as a way to interact, especially on a phone or tablet. The device is the key here.

The whole AR / VR whatever is not for the casual golf fan with a phone, they don't care.

What's more effective, having furniture rendered in your phone and having to fiddle with your fingers on screen
or drop them in your living space and move around them to look at them.
Try it on your 50 year old uncle and see where AR has an advantage.

In theory, people could even use their hands to interact with things in the scene, moving objects around in view with their hands in the scene.