Knowing your demographic is a good way to create products that will appeal to that demographic, and it seems that if Apple wants to keep growing its iPhones, perhaps they should look more into pushing their phones into the hands of teens. This is based on a new survey by investment firm Piper Jaffray.
According to the survey, it appears that iPhones are as popular as ever amongst teens. The survey found that 82% of teens own an iPhone which is an increase from the previous year’s survey which was at 78%. It also found that 84% of teens expect their next phone to be an iPhone which is an increase from the previous year’s 82%.
This number, as you can see in the graph above, has been steadily increasing over the years. We wouldn’t exactly say it’s been improving by leaps and bounds, but at the very least Apple has managed to maintain those numbers. The survey also found that the Apple Watch is also becoming more popular amongst teens, where last year it was ranked third place amongst upper income teens, and in the latest survey it ranked second place.
Note that the survey does not necessarily encompass teens around the world as only 6,000 teens in the US were surveyed, but it is an interesting indication of how the iPhone sits amongst Apple’s younger customers.