New Dell Technologies Customer Solution Center Launches in the UAE

Dell Technologies today launched its first Customer Solution Center demonstrating its unparalleled strength in enabling and shaping organizations across Middle East, Turkey and Africa (META) to lead the frontlines of innovation. Established in Dubai, the Customer Solution Center showcases the industry’s most comprehensive portfolio of technologies, from the edge to the core to the cloud, and aims to help regional organizations collaborate, innovate and validate their efforts towards digitization.

Designed as a state-of-the-art technology hub to drive business innovation, the Customer Solution Center was officially opened by Marius Haas, President and Chief Commercial Officer at Dell EMC, Aongus Hegarty, President, Europe, Middle East and Africa at Dell EMC and Mohammed Amin, Senior Vice President, Middle East, Turkey and Africa (META) at Dell EMC.

The Customer Solution Center is designed to serve as a state-of-the-art technology hub for the META region. It provides a trusted environment wherein world-class IT experts collaborate with customers to explore, test and prove end-to-end solutions and share best practices, that can help drive business outcomes and create a competitive advantage. In addition, the Customer Solution Center global network enables remote connectivity, which offers the ability to engage customers from any location. Similarly, the Customer Solution Center provides customers with easy access to the whole portfolio of Dell Technologies’ solutions and ensures customers receive appropriate expertise and resources at every level to achieve their business objectives.

Following the opening ceremony, experts engaged partners and customers with technical briefings, architectural design sessions and Proof of Concepts. These sessions aimed to offer partners and customers a clear path of integration with Dell Technologies’ solutions and mission-critical application projects which span across connected cities use cases, Internet of Things (IoT), machine learning, Pivotal Cloud Foundry, multi cloud and software-defined data centers, advanced threat detection and automated response security solutions.

With key partners and customers in attendance, the Dell EMC leadership also hosted a roundtable to highlight an array of solutions in three key areas crucial to organizations’ digital transformation strategies: IT Transformation, Workforce Transformation, and Security Transformation.

According to recent research by Dell EMC designed to provide insight into the state of IT Transformation, 81% of respondents agree that if they do not embrace IT Transformation, their organization will no longer be competitive in their markets. In addition, 88% of respondents say that their organization is under pressure to deliver new products and services at an increasing rate. Outlining the business benefits and positive impact of digital transformation, the survey stated that transformed organizations are 2.5x more likely to believe they are in a strong position to compete and succeed in their markets over the next few years.

In line with this, the Customer Solution Center is developed to play a critical role in supporting the UAE’s strategy of developing a knowledge-based economy in line with Vision 2021. In addition, it helps the META region to make a quantum leap in using technology solutions to resolve pressing business issues.

Executive quote: 

Mohammed Amin, Senior Vice President, Middle East, Turkey and Africa at Dell EMC

“It is absolutely critical that companies leverage the latest technologies to navigate the fourth industrial revolution. With this in mind, the Dell Technologies Customer Solution Centre is designed to serve as a thriving technology hub that bolsters the position of the Middle East, Turkey and Africa region at the forefront of transformation.  Through the Customer Solution Center, our central goal is to share our vision of technology and provide organizations in the META region with holistic, dynamic and collaborative tools and resources necessary to power their digital future and ultimately, play a defining role in building an innovation-led economy that drives business success and human progress.”