Apple's App Store Privacy Crackdown May Hurt Facebook's Onavo

  • Apple updates guidelines to limit app access to user data
  • Onavo app has been criticized for tracking user activity
Bloomberg’s Sarah Frier reports on Apple changing its App Store rules.(Source: Bloomberg)
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Apple Inc.’s new rules for app developers limit their ability to harvest user contact data, but they also could hurt a key app owned by Facebook Inc. called Onavo Protect.

The iPhone maker’s updated App Store Review Guidelines ban applications that "collect information about which other apps are installed on a user’s device for the purposes of analytics or advertising/marketing." This could give Apple grounds to remove the Onavo app, although the software is still available despite the rules kicking in last week.