BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

Product Review: SAP's Recalls Plus App - The Crossover From Enterprise To Consumer Begins

Following
This article is more than 10 years old.

SAP's First Consumer App Addresses A Key Consumer Concern

At midnight pacific time, February 15th, SAP launched its first ever consumer app - Recalls Plus. This consumer app, downloadable for free on Apple's app store, was developed from one of the world's leading enterprise software companies (see Figure 1.)  SAP's first foray into the consumer world will surprise many customers, influencers, and observers.  In fact, in an exclusive conversation with Rishi Diwan, who's the product owner for the new consumer apps team, he reinforced SAP's seriousness to enter the market, apply lessons learned, and reiterate.

The basic concept of Recalls Plus is elegant and brings the age old, manual and cumbersome process of tracking consumer recalls to today's world of engagement systems (see Figure 2.)  With a rich and elegant user experience, consumers can quickly see the latest recalls and share details within social networks (see Figures 3).

In addition, the solution allows consumers to track recalls on individual products, categories of products, and food allergens on their iPhone (today) and other mobile devices (tomorrow) (see Figures 4, 5, and 6.)  More importantly, this consumer app touches the customers of SAP's customers and provides a missing piece in the customer loyalty angle by providing real-time alerts (see Figure 7.).  By proactively outreaching with end consumers, SAP can help its direct customers build long term loyalty and improve customer engagement.

Figure 1. Sign In Screen Easily Works Like Any Other Consumer Mobile App

Figure 2.  Tracked Recalls Show Up On The Initial Home Screen

Figure 3.  Recall Details Provide Key Information And Allow For Collaboration

Figure 4.  Users Can Easily Create Their Own Watch Lists

(See all the screen shots and get the Bottom Line at A Software Insider's Point of View)

Resources

Disclosure

Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy, stay tuned for the full client list on the Constellation Research website.

* Not responsible for any factual errors or omissions.  However, happy to correct any errors upon email receipt.

Copyright © 2001 -2012 R Wang and Insider Associates, LLC All rights reserved.

Contact the Sales team to purchase this report on a a la carte basis or join the Constellation Customer Experience!