Brogrammers Bring Frat-House Ethos to Geek World of Coding: Tech

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Danilo Stern-Sapad writes code for a living, but don’t call him a geek.

He wears sunglasses and blasts 2Pac while programming. He enjoys playing Battle Shots -- like the board game Battleship with liquor -- at the office. He and his fellow coders at Los Angeles startup BetterWorks Inc. are lavished with attention by technology-industry recruiters desperate for engineering talent.