Apple’s Competitors Have Nothing on the iPad

According to a report published today by Forrester Research Inc. , Apple , which is set to release the latest model of its iPad tablet tomorrow, doesn’t have a single Android-based competitor with more than 5 percent of the market.

Hot Feature: Here are the Hottest iPad Rumors You Hope Are True.

Despite advancements in manufacturing tablets made by Samsung, Sony , and Toshiba, Apple still controls 73 percent of the tablet market. Tablets using Google’s Android software tend to be much more affordable than Apple’s $500 iPad, but have been inconsistently branded. Vying for a very distant second place are Amazon’s Kindle Fire and Barnes & Noble’s Nook tablet, which fare better because they build features on top of Android without using the brand, and because they sell at a steep discount compared to their sleeker iOS rival.

When Forrester conducted its research in September, Hewlett-Packard was in second place to Apple with 6 percent of the tablet market, followed by Samsung with 5 percent, Motorola Mobility with 4 percent, and Acer with 3 percent. HP’s success in the tablet market was due to the sale of the affordable TouchPad tablets at $99 that were later discontinued.

Forrester also conducted a study surveying customers on which tablet they would purchase: 21 percent of consumers said they would purchase a tablet made by Samsung, 24 percent said they would purchase a tablet made by Amazon, but a whopping 61 percent said they would purchase Apple’s iPad.

The tablet market is booming, with many predicting that one-third of the U.S. adult population will own a tablet by 2016. Tablets are making a breakthrough in the workplace where the majority of tablets are even paid for by employees themselves. With the release of the highly desirable iPad HD expected this month and a likely price cut for the iPad 2, Apple will certainly witness impressive tablet sales this year, and will more than likely hold on to its crown.

Read more insightful stories at Wall St. Cheat Sheet:

Qualcomm Is In The Money.
AT&T Labor Contract to Return Jobs.
No Friends? That’s OK, Zynga Will Find Some For You.

To contact the reporter on this story: Diallah Haidar at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

Advertisement