Nokia Recruits Vespa Rider in Race Against Androids in China
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Adam Guli, a 35-year-old social media entrepreneur who commutes across Beijing on a Vespa scooter, is giving Nokia Oyj a ride in its race against Android handsets and Apple Inc.’s iPhone in China.
With a directory of a million restaurants, clubs and other consumer businesses in the country, Guli’s Let’s Powwow is among content providers Nokia is counting on to attract users in the world’s biggest wireless market. Espoo, Finland-based Nokia is paying the two-year-old startup to create a Windows Phone application that Guli says is on a recommended software list as Nokia’s Lumia handset made its debut in China.