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Apple: Being Shrewd And Offering No Apologies

Richard Saintvilus profile picture
Richard Saintvilus
2.17K Followers

"Take from a man his reputation for probity, and the more shrewd and clever he is, the more hated and mistrusted he becomes."
- Marcus Tullius Cicero

Watching Apple's (NASDAQ:AAPL) stock soar over the past two days has caused me to take another angle in my undying thirst to appreciate what the company is and what it has been able to do. Remarkably, there is nothing that I can say about its majestic rise to begin to accurately describe its impact on not only the stock market, but also on the world. Whether through its words or just the image that it projects, the company systematically does things that make you question your own ability to rationalize.

The Shrewd Side of Apple

Apple is like that neighbor that you just can't keep up with and he knows that. What makes it even worse is that he knows that you can't stand him for it - and he loves it. At least that's the way I see it. Its story is widely known and all of the applause and rave reviews are well documented and deserved for what the company has been able to do.

We know that it is now the world's largest company according to market cap and today it is larger than Microsoft (MSFT), Cisco (CSCO) and Intel (INTC) combined. This is certainly a remarkable accomplishment, but many fail to appreciate that Apple did not acquire its current status solely from its "iProducts." Clearly they were and are an important component to the company's success. However, more than anything, what has made the company the powerhouse that it has become is something that it has begun to do better than anyone else - run a shrewd business operation.

We see the nice white iPad and the sleek, smooth shiny

This article was written by

Richard Saintvilus profile picture
2.17K Followers
After 20 successful years in the IT industry, Richard Saintvilus decided his second act would be as a stock analyst - bringing logic from an investor's point of view. His goal is to remove the complicated aspect of investing and present it to readers in a way that makes sense. Richard's work has been featured on CNBC, Yahoo! Finance, MSN Money, Forbes, Motley Fool and numerous other outlets.

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