LG Says Optimus L7 to Start Shipping This Month, at Least in Europe

Korea’s LG said Friday that the Optimus L7 phone introduced at Mobile World Congress will start shipping in Europe later this month.

The device will then head to Asia and beyond; no U.S. plans have been announced.

The L7 is at the upper end of a midrange line that LG is hoping will help the company regain some lost ground in the market.

“For consumers desiring high-end style and sophistication in a smartphone, LG Optimus L7 offers beauty and performance in one smart package,” LG mobile unit CEO Jong-seok Park said in a statement. “The L7 is a significant addition to our L-Series portfolio and we are confident that it’ll prove highly attractive to users. We expect it to be one of our most popular smartphones.”