AMD CEO Read Says Flexibility Trumps Speed in Sales Race
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Advanced Micro Devices Inc. Chief Executive Officer Rory Read said his company’s success will hinge on getting products to market more quickly as Qualcomm Inc. and other phone-chip makers move into computing.
AMD will broaden its designs to include other companies’ technology, a move that will tailor chips more directly to specific customer needs, he said. The company will also stop trying to take on Intel Corp. directly in striving to make faster processors, a strategy that’s going to produce chips that are needlessly powerful.