Thursday, 14 June 2012 17:14

Chargebar app finds local charging stations

By

So you've been using your smartphone more heavily than usual, and the battery is running low. If you don't carry a charger (and who does?) how are you going to top up?

Phone charging stations are an increasingly common sight at airports around the world. Sydney-based Chargebar already has rapid chargers at 70 venues around the metropolitan area as well as on board the Manly ferry.

The idea is to attract people to commercial premises where they will (hopefully) spend some money while their phone or tablet charges.

"We have been stunned at how effective chargebars are at stimulating sales" said Chargebar MD Jonathon Tanner. "90% of customers will buy something while they wait for their phone to recharge."

"If each 'charger' spends just $5 whilst recharging, and records 300 'charges' per month, then the store can expect an extra $1,350 in sales per month, or $16,200 per year. If you're a large chain with 100+ stores, chargebars will add millions of dollars to company's top line revenue. With those sorts of numbers, it's really a no brainer," he added.

Each chargebar has eight to 12 charging cables with connectors to suit 96% of smartphones currently on the market.

To help drive customers to chargebars, the company recently launched the Chargebar iPhone app that locates the nearest venue "“with the last of their battery power," said Mr Tanner

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The company is negotiating with large national hospitality and retail chains and expects to boost its network by 500 to 1,000 venues around the country by the end of the year, with a target of 10,000 locations by 2014.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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