Time Inc. Adds Magazines to Apple's Newsstand

Apple has inked a deal with Time Inc. to include the company's magazines in its iOS Newsstand.

Time will provide access to 20 of its consumer publications – including Entertainment Weekly, People, and Sports Illustrated – for the iPad via Apple's Newsstand app.

Consumers can buy a single issue or sign up for an annual subscription. Existing print subscribers will be able to download the iPad version of the pubs at no extra charge.

Other publications coming to Apple's Newsstand include: All You, Coastal Living, Cooking Light, Essence, Fortune, Golf Magazine, Health, InStyle, Money, People En Espanol, People StyleWatch, Real Simple, Southern Living, Sports Illustrated for Kids, Sunset, This Old House, and Time.

"People love reading our digital magazines already on iPad and we are confident we can deliver an even greater consumer experience on Newsstand with digital subscriptions," said Laura Lang, Time Inc. CEO, in a statement.

"We think customers are going to love being able to subscribe to their favorite magazines from Time Inc. on Newsstand," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Time Inc. has designed all 20 titles, including Sports Illustrated and People, to look incredible on iPad."

Apple a subscription billing platform for the App Store in Feb. 2011. Hearst became Cupertino's several months later, adding titles like Esquire, Popular Mechanics, and O, The Oprah Magazine. Conde Nast shortly thereafter.

But not all publishers were enthusiastic about Apple's 30 percent cut of the profits or its control over user information. By August, the Financial Times, for example, from the Apple App Store after the two companies failed to come to an agreement over Apple's access to subscriber data.

With the release of iOS 5 last year, Apple added Newsstand, an app that lets you purchase and subscribe to magazines and newspapers, with all downloads displayed on a virtual bookshelf app. Conde Nast that subscriptions to magazines like The New Yorker and GQ skyrocketed 268 percent in the two weeks after Newsstand's launch.

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