Apple Said to Talk With Cable Industry About Set-Top Box

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Apple Inc. is in talks with at least one of the largest U.S. cable companies about teaming up on a product to carry live television and other content, a person with knowledge of the discussions said.

Customers would be able to use an Apple-designed device to access their set of channels instead of leasing a set-top box from cable companies for a monthly fee, said the person, who asked not to be named because the talks are private. No deal has been reached, the person said.