The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves and advisor David Meier discuss topics across the investing world.

Apple recently became, nominally, the most valuable company ever. There are plenty of skeptics out there saying Apple will only fall from here. John and David don't think that will happen. One analyst estimates the company could sell 250 million iPhone 5s. Based on projections for smartphone growth, that's not farfetched, especially with the opportunity for China Mobile to join Verizon and others as a carrier. And let's not forget the tablet, which is still early in its adoption phase. Between the iPhone 5 and the iPad, it's hard to see how Nokia and Research In Motion have a chance going forward. Lastly, Apple TV, while ambitious, could be huge. Imagine a cloud-based device that would allow viewers to watch whatever shows they want, whenever they want. Will cable companies go for this? They may not have a choice -- especially if Apple can make content deals like it did with iTunes. Given these catalysts for growth, there's still plenty of opportunity for Apple.

Apple is the most influential company in technology and has delivered market-smashing returns. However, with the impending release of the iPhone 5 and Apple TV on the horizon, the stakes have never been higher for the company. If you're looking for a recommendation on how to play Apple, along with continuing updates and guidance on the company whenever news breaks, we've created a brand-new report that details when to buy (and when to sell) Apple. To get started, just click here now.