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Nokia Apologizes for Faking Lumia PureView Camera Demo

Nokia today admitted that a demo video of the PureView camera technology found within its new flagship Lumia 920 smartphone was not actually shot with a PureView camera.

September 6, 2012

Nokia today admitted that a demo video of the PureView camera technology found within its new flagship Lumia 920 smartphone was not actually shot with a PureView camera.

"In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS," Nokia wrote in a blog post.

Nokia showed off its PureView technology at a Wednesday press event in New York City that included the . The OIS technology stabilizes images, making them look less shaky and more professional.

The accompanying demo video, which featured a woman riding a bike, was pretty impressive, but technology blog The Verge soon spotted a glaring error. Nokia made it look like the woman was shot by a companion who was also riding a bike, but a reflection in the video showed that she was actually shot by someone in a van holding a much larger camera and accompanied by a lighting crew.

In its blog post, titled "An apology is due," Nokia said it "should have posted a disclaimer stating this was a representation of OIS only."

"This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created," the company wrote.

Nokia released a new video (below), which shows the OIS technology actually at work. On the right is the Nokia 920 prototype with OIS; on the left is a smartphone without OIS.

For more, see and the slideshow above.