There are two major trends that will dictate the future of the tech industry.
- By the end of this decade more people will be using the Internet through a mobile device than through their desktop.
- The Internet is becoming Chinese. Already, there are more Internet users in China than there are in any other country in the world. That lead will only grow. Research firm IDC says China's market already accounts for 25 percent of the world's smartphone sales, more than the US's 17.5 percent.
These trends combine to create an obvious reality: Any company that wants to control the future must have a firm grasp on the smartphone market in China.
Right now, two companies do: Google and Apple.
Alibaba has created its own smartphone operating system, called Aliyun. Based on Linux, it is different from Apple's iOS and Google's Android in that users do not download apps, but connect to them over the Web.
Aliyun has momentum. One top executive at Alibaba tells the WSJ that the number of Chinese carriers compatible with Aliyun phones has grown from one to five in the past year.
At the moment, Android is winning in China and the iPhone is in second.
There is reason to bet on Aliyun, however: It is local, and local tech companies tend to get favorable treatment in China's highly regulated market.
On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.