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Apple To Sell $17B In Macs, iPads To Corporate Market In 2012

This article is more than 10 years old.

And you thought only consumers bought Macs.

Apple will sell $7 billion of Macs and $10 of iPads to the corporate market in 2012, according to new data from Forrester Research. Meanwhile, the research firm notes that Apple hardware is single-handedly keeping PC hardware sales about the flat line. Overall, Forrester expects PC market unit growth of 2% this year, and 6% next year.

Forrester expects global corporate spending on Wintel PCs to be down 3% this year and flat in 2013. The company expects Mac and iPad corporate sales to jump to $23 billion next year, an increase of about 35%.

Overall, Forrester now sees global  tech purchases of $2 trillion in 2012, up just 1.3% from 2011 - and down from their previous forecast of 5.4%. For 2013, Forrester now sees growth of 4.3%, down from a previously projected 8%.

Forrester sees European tech spending down 7.7% in U.S. dollars this year, or down 2.5% in local currencies.

Forrester expects the software market to grow a little faster than tech overall in 2012; the software as a service market is expected to growth 25%. Cloud computing is expected to account for 14% of the 2012 commercial software market.

As noted earlier, both IDC and J.P Morgan also cut their 2012 corporate tech spending forecasts today.