When Apple (AAPL) introduced its iPhone 5, plenty speculated about what the latest phone would do to Apple stock. The device is now making its way into record numbers of hands, and how did the stock do compare to prior rollout weeks?
Tuesday January 9, 2007 – Apple introduced the iPhone, saying that it “ushers in an era of software power and sophistication never before seen in a mobile device, which completely redefines what users can do on their mobile phones.”
Monday June 9, 2008 – Apple introduced the iPhone 3G. “Just one year after launching the iPhone, we’re launching the new iPhone 3G that is twice as fast at half the price,” said Steve Jobs, Apple’s late CEO.
Monday June 8, 2009 – Apple introduced the iPhone 3GS. “iPhone 3GS is the fastest, most powerful iPhone yet and we think people will love the incredible new features including autofocus camera, video recording and the freedom of voice control,” said Philip Schiller, Apple’s senior vice president of WorldWide Product Marketing. “And with a breakthrough price of $99, we are thrilled to get iPhone 3G into the hands of even more users who want them.”
Monday June 7, 2010 – Apple introduced iPhone 4 with FaceTime for video calling. “iPhone 4 is the biggest leap since the original iPhone,” said Jobs, in a release.
Monday October 4, 2011 – Apple introduced iPhone 4S with Siri, “the intelligent assistant.” The company called it the "best iPhone ever.”
Wednesday September 12, 2012 – Apple introduced iPhone 5, “the most beautiful consumer device that we’ve ever created,” according to Schiller, senior vice president of Worldwide Marketing.
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