Pursuits
Hasbro Reboots Furby Toy for an IPad-Obsessed Generation: Retail
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In early 2011, Hasbro Inc. Chief Executive Officer Brian Goldner convened a team of designers, engineers and marketers to figure out the Next Big Toy.
They asked themselves a simple question: “What’s the most alive thing a toy can do?” After eight months of prototyping and kid focus groups, they had their answer: Reboot Furby, the cuddly robot that seems to develop a personality as you play and was one of Hasbro’s biggest-ever hits.