DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/pl6njj/apple__verdict) has announced the addition of the "Apple | Verdict Company Briefing" company profile to their offering.
A new one-stop destination for unique data and opinion on Apple's electricals offer. Targeted at retailers, and stakeholders to the retailer, the report assesses its electricals performance, strategic direction and provide Verdict's view on its future.
Introduction:
Since autumn 2004, Apple has steadily expanded across the UK and as at July 2012 operated 33 stores. The store design combined with market leading products has led to rapid growth in the electricals market. This profile explains the direction Apple is taking, with estimated sales data and market shares, and analysis of key events which will affect the retailer's outlook over the coming years.
Scope:
- Identify opportunities in the electricals market by understanding Apple's strategic decision making in a declining market
- Take advantage of new electricals products on the market that Apple have identified to boost growth
- Benchmark your electricals performance by comparing sales data and market share
Highlights:
With the appointment of former CEO of Dixons, John Browett to senior vice-president of retail in 2012, Apple has outlined the importance of its physical retail stores. While the number of stores is relatively small, their use to the company comes in many forms.
iTunes is showing growth across each demographic group. However typical shoppers continue to be young, affluent men who are also likely purchasers of its iMac, iPad and iPhone premium hardware lines. While iTunes downloads can be played on a wide variety of hardware, their key convenience is only fully realised through using Apple hardware.
The Apple brand has a strong reputation for customer service and this differentiates it from other electricals retailers. Apple places great emphasis on finding enthusiastic staff and providing the tools to train them to deal with customer service issues proficiently, particularly with regard to products that develop a fault.
Key Questions Answered:
- Which customer segments visit Apple for electricals and what is its share of each demographic group?
- What is Apple's strategy for its future store portfolio and what impact will this have on its sales?
- What is Apple's share of the UK electricals market?
- How has Apple's electricals performed compared to the total UK electricals market?
Key Topics Covered:
OVERVIEW
Introduction
Summary
- New leadership for Apple;
- Product pipeline strong for 2012/13;
- Revenue continues to grow at fast pace;
- Retail stores key to Apple brand;
- Competitor products threaten Apple's dominance.
APPLE
Tablet demand leads strong growth
Recent key events
- (Untitled sub-section)
Proposition & customer profile
Financials
- Delivers rapid growth
- Space
Sector performances and market shares
- Electricals
- Music & video sales growth remains impressive
Outlook
- New products to drive rapid growth
METHODOLOGY
Verdict company briefing
Financial information
- Market size calculation
- Sales density calculation
Further reading
Ask the analyst
Disclaimer
TABLES
FIGURES
For more information visit http://www.researchandmarkets.com/research/pl6njj/apple__verdict