Research and Markets: Apple - Verdict Company Briefing

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/pl6njj/apple__verdict) has announced the addition of the "Apple | Verdict Company Briefing" company profile to their offering.

A new one-stop destination for unique data and opinion on Apple's electricals offer. Targeted at retailers, and stakeholders to the retailer, the report assesses its electricals performance, strategic direction and provide Verdict's view on its future.

Introduction:

Since autumn 2004, Apple has steadily expanded across the UK and as at July 2012 operated 33 stores. The store design combined with market leading products has led to rapid growth in the electricals market. This profile explains the direction Apple is taking, with estimated sales data and market shares, and analysis of key events which will affect the retailer's outlook over the coming years.

Scope:

- Identify opportunities in the electricals market by understanding Apple's strategic decision making in a declining market

- Take advantage of new electricals products on the market that Apple have identified to boost growth

- Benchmark your electricals performance by comparing sales data and market share

Highlights:

With the appointment of former CEO of Dixons, John Browett to senior vice-president of retail in 2012, Apple has outlined the importance of its physical retail stores. While the number of stores is relatively small, their use to the company comes in many forms.

iTunes is showing growth across each demographic group. However typical shoppers continue to be young, affluent men who are also likely purchasers of its iMac, iPad and iPhone premium hardware lines. While iTunes downloads can be played on a wide variety of hardware, their key convenience is only fully realised through using Apple hardware.

The Apple brand has a strong reputation for customer service and this differentiates it from other electricals retailers. Apple places great emphasis on finding enthusiastic staff and providing the tools to train them to deal with customer service issues proficiently, particularly with regard to products that develop a fault.

Key Questions Answered:

- Which customer segments visit Apple for electricals and what is its share of each demographic group?

- What is Apple's strategy for its future store portfolio and what impact will this have on its sales?

- What is Apple's share of the UK electricals market?

- How has Apple's electricals performed compared to the total UK electricals market?

Key Topics Covered:

OVERVIEW

Introduction

Summary

- New leadership for Apple;

- Product pipeline strong for 2012/13;

- Revenue continues to grow at fast pace;

- Retail stores key to Apple brand;

- Competitor products threaten Apple's dominance.

APPLE

Tablet demand leads strong growth

Recent key events

- (Untitled sub-section)

Proposition & customer profile

Financials

- Delivers rapid growth

- Space

Sector performances and market shares

- Electricals

- Music & video sales growth remains impressive

Outlook

- New products to drive rapid growth

METHODOLOGY

Verdict company briefing

Financial information

- Market size calculation

- Sales density calculation

Further reading

Ask the analyst

Disclaimer

TABLES

FIGURES

For more information visit http://www.researchandmarkets.com/research/pl6njj/apple__verdict

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports