For a news industry addicted to page views, Apple is the gift that keeps on giving. Perhaps it’s because people are caught up in the drama of whether the company can keep its momentum post-Steve Jobs. Some see Apple as invincible, its success as inimitable and its shares as undervalued, while others claim it has already peaked, or even that its decline is inevitable and demise imminent. (Given its current approximate market cap, we could call this the $640 billion dollar question.)