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How I Became Tim Cook's Boss & Why This Changes Everything

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The video of my TEDx talk in Oslo this week on the "one management idea that beats all others" is now available here.

The transcript of the talk is available here.

The talk is featured in this week's Forbes Leadership Highlights Of The Week by Fred Allen:

"Forbes Leadership Highlights of the Week: The Best Management Idea of All

"Yes, there’s one management idea that beats all the others, and this week at Forbes Leadership, Steve Denning revealed it, in a post titled “The Single Best Idea in Management in the World: Nokia, Apple, and Salesforce at TedXOslo.”

"I liked the idea so much I had to add my own post on it, “You Are Tim Cook’s Boss.”"

In the talk, I explain:

- the ongoing transformation of management and leadership;

-  the  epic shift in power in the marketplace from the seller to the buyer;

- the devastating consequences of this shift for Nokia (NOK)

- the devastating consequences of this shift for all large organizations, as demonstrated by Deloitte's Shift Index;

- the positive consequences of orienting the whole organization to adding value to the customer.

- the examples of Steve Jobs at Apple [AAPL] and Marc Benioff at Salesforce [CRM]

- the resulting paradigm shift in the strict sense of the phrase as used by Thomas Kuhn: a new mental model of the world.

- the extraordinary profitability of firms that make the shift

- the inexorability of the shift: it's not a matter of "whether?"; it's a matter of "when?"

- so why not now?

Read also:

The five surprises of radical management

Scrum is a major management discovery

The world’s dumbest idea: maximizing shareholder value

The best-kept management secret on the planet

The case against Agile: Ten perennial management objections

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Steve Denning’s most recent book is: The Leader’s Guide to Radical Management (Jossey-Bass, 2010).

Follow Steve Denning on Twitter @stevedenning