How Microsoft Lit Up London's Night Sky to Launch Halo 4

When you have as much marketing cash as Microsoft, you want to launch your new products in spectacular fashion.
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Anxious players lining up for the game’s midnight launch in London watched as a giant orange-colored “glyph,” the symbol of Halo 4′ s evil antagonist the Didact, hovered in the night sky over the Thames River. This was the culmination of an eight-month effort to build the brightly lit structure and lift it into the sky with a massive, powerful helicopter. The glyph was over 50 feet in diameter and weighed over three tons, Microsoft said. All told, it features 113,096 LEDs.

In this exclusive video, Microsoft offers a peek behind the curtain at the making of the Didact glyph.