Google 'tests new iPhone maps app'

The new version, currently in final testing before being submitted for scrutiny, includes turn-by-turn navigation, the Wall Street Journal said.

Google’s refused to include the feature in the Google Maps app built into iOS until the most recent release, while including it in the Android version. The resulting row was alleged to be behind Apple’s decision to introduce its own mapping software early despite its many flaws.

Apple's Maps app often displayed shops and restaurants streets away from their true location, important sites including some train stations were missing, and the search function was unable to understand simple requests.

The decision to impose its software and remove Google’s proved highly embarrassing for Apple, which was forced to issue a public apology. It was seen as having put its intensifying rivalry with Google ahead of the interests of customers.

The debacle also contributed to the departure of Scott Forstall, the executive in charge of iOS, who refused to put his name to the apology.

If Google’s new Google Maps app is approved, it will mean iPhone owners have a wide choice of alternatives to Apple’s built-in app. Nokia, for instance, this week announced its well-regard mapping service, rebranded Here, will be available as an iOS app in a few weeks, and Apple has created a new section in the App Store dedicated to alternatives.

When problems with Apple’s Maps app emerged, some iPhone users continued using Google Maps via their web browser. It was recently claimed that Google executives were “not optimistic” their new native iOS Google Maps app would be approved, but Apple will be under strong pressure to allow it into the App Store, and leaks about its near-complete development will add to the load.

Apple is meanwhile also regularly updating its Maps app with more accurate data.