Apple iPad dominates tablet web activity

Among North American users, for every 100 web page views on an Apple iPad, Amazon's Kindle Fire had 4.88, while Google's Nexus range had 1.22 page views. Samsung's Galaxy tablets achieved 3.04 page views per hundred on the iPad, said analytics company Chitika.

"Eighty-seven percent of the tablet web traffic in North America is generated by iPad," said Gabe Donnini, of Chitika.

The findings came in Chitika's latest update on the tablet market, which analysed web activity in the US and Canada between December 8th and December 14th this year.

Obviously, this report doesn't take into account activity since Christmas, when a lot of new tablets are expected to have been bought. The company said it would revisit the market very soon to see whether the new users had any impact on the behaviour of the market.

As the market share of rival tablets has grown, Apple has made a point of referencing the disparity in web usage reported in surveys such as this. At Apple's event in September to launch the iPhone 5, Tim Cook referred to figures saying that the iPad was responsible for 91 per cent of all web traffic coming from tablet computers.

Noting that rivals claimed 32 per cent of the tablet market, Cook said: "Now, I don't know what these other tablets are doing. They must be in warehouses or on store shelves or maybe in someone's drawer."