From Snooki to Clinton, Celebs Pack CES 2013

LAS VEGAS—The tech world has some celebrities of its own – from Tim Cook and Steve Ballmer to Mark Zuckerberg and Bill Gates. But with 1.9 million square feet of trade show floor here at CES, tech execs sometimes aren't a big enough draw, and companies dole out the cash for some celebrity firepower.

Now, sometimes designating these people as true "celebrities" is a bit questionable, but with a show as big as CES, you're sure to find at least one or two major luminaries. That usually kicks off with Sony's traditional Monday night press conference, which – in the past – has featured artists like Taylor Swift, Usher, and Kelly Clarkson. This year, however, we got a photo of Simon Cowell in custom headphones and clips from the music videos of Sony artists. Boo.

Instead, it was Qualcomm's opening keynote across town that had the celebrities on Monday night – from Desmond Tutu to Maroon 5. Unfortunately, the rest of that keynote turned out to be a strange and bizarre trip, but it made for some good Twitter chatter. Wednesday's Samsung keynote was a more high-brow affair, with former President Bill Clinton in attendance.

On the show floor, meanwhile, attendees rubbed elbows with the likes of Snooki, 50 Cent, will.i.am, Travis Barker, and LL Cool J, to name a few. Fruit-smashing enthusiast Gallagher was also roaming the halls … as a member of the press?

For more, check out the slideshow, and let us know in the comments if you spotted any other famous faces in the CES crowd.

Eugene Kim contributed to this report.

1. Snooki

Reality star Snooki drew big crowds on the show floor, where she showed off her new line of "Snooki Couture" audio gadgets from iHip.

2. 50 Cent

50 Cent was also on hand to show off his own headphones from SMS Audio. Here he is chatting with PCMag's camera analyst, Jim Fisher.

3. Bill Clinton

The former president appeared at Samsung's Wednesday keynote, where he discussed how important it was that everyone have access to Internet and mobile services. He also pushed for gun control, which drew applause from the crowd in Las Vegas.

4. Will.i.am

Black Eyed Peas frontman and tech enthusiast Will.i.am was stuck in a glass case of emotion. Or a makeshift, Samsung TV studio on the show floor.

5. Travis Barker

Blink 182 member Travis Barker appeared on behalf of Pioneer Electronics.

6. Maroon 5

Maroon 5 was the musical guest at Monday night's bizarre Qualcomm keynote.

7. LL Cool J

The rapper and NCIS: Los Angeles star was on hand to promote Boomdizzle, his site for aspiring artists, and its Liquid MyConnect Studio app. (Image)

8. Gallagher

Gallgaher popped up at CES this week sporting a press badge from Fox News.

9. Danny DeVito

PCMag's Jim Fisher also sat in on a talk with Danny DeVito on the Panasonic stage. It was quite the raunchy affair, he noted. Check out his full report for more.

10. Xzibit

Xzibit was one of several celebs to appear in the Monster booth.

11. Sugar Ray Leonard

Xzibit was joined by boxer Sugar Ray Leonard.

12. Nick Cannon

Rapper, TV personality, and husband to Mariah Carey - Nick Cannon - was also on hand. (Image)

13. Tyson Beckford

As was model Tyson Beckford. (Image)