Microsoft, Google Eye Emerging Mobile Markets as Firefox Looms
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Microsoft Corp. and Google Inc. have no intention of leaving wireless customers in emerging markets to the new Firefox operating system, which phone companies said they hope to establish as a rival platform.
Microsoft is working to lower the specifications for its Windows Phone operating system to allow it to run on cheaper devices, said Greg Sullivan, senior product manager for the platform. Google is looking at expanding payment options for applications to make it easier for customers without bank accounts to buy them, said Jamie Rosenberg, vice president for the Google Play store.