This story is from April 19, 2014

Dell kicks-off commercial distribution business with multi city roadshow

The roadshows are an effort to strengthen awareness and build acceptance of Dell's new distribution strategy and programs for channel partners.
Dell kicks-off commercial distribution business with multi city roadshow
PUNE: Dell announced a cross-country roadshow covering cities of New Delhi, Bangalore, Chennai, Mumbai and Pune to kick-off the newly formed distribution strategy for its commercial business. The roadshows are an effort to strengthen awareness and build acceptance of Dell's new distribution strategy and programmes for channel partners.
Last month Dell announced its increasing focus on distribution to drive growth in the commercial business and increase availability of its end-to-end solutions across the country.
Currently Dell has over 2000 channel partner relationships across the country who will benefit from these initiatives through more access to Dell's direct clients and dedicated sell-through and sell-in. Dell is looking to increase this number considerably through the next year by broadening its coverage in several key tier-2 locations and improving the reach of its end-to-end range of products.
To coincide with the roadshows, Dell has announced a range of new programmes for channel partners that are aimed at ensuring better profitability for both Dell and its channel partners.
"Distribution will be one of the key factors driving growth in the commercial business and we are going all out to increase the quality and quantity of our channel partner relationships across the country.
These new initiatives will enable us to increase coverage across India and in ensuring that we meet the demands of our customers quickly," said Ravi Bharadwaj, executive director - marketing, Dell India.
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About the Author
Manjiri Damle

Manjiri Damle is metro editor at The Times of India, Pune. She holds a PG degree in Journalism and Mass Communication from the University of Pune, and covers news on power supply and the sugar industry. Her hobbies include reading, listening to classical music, sports, sketching and painting and writing. Manjiri has also translated in Marathi the autobiographies of Lord Swaraj Paul (Beyond Boundaries), supercop J F Ribeiro (Bullet for bullet) and Sohrab Godrej (Abundant living, restless striving).

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