Apple is once again setting new pre-order records for its new iPhone. After announcing a new "overnight" record last week, Apple is revealing today that it has sold more than 4 million iPhone 6 and iPhone 6 Plus handsets in just 24 hours. "iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do," says Apple CEO Tim Cook in a statement. "Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday."

The demand for the new iPhones is exceeding the initial pre-order supply according to Apple: "While a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October." The impressive sales come after a frustrating pre-order process revealed that iPhone 6 Plus devices appear to be in short supply. While Apple doesn’t always reveal numbers for its iPhone pre-orders, the company sold 2 million iPhone 5 handsets within 24 hours and 5 million in the first opening weekend of sales. Apple sold a combined 9 million iPhone 5s and 5c devices last year during the initial retail weekend.