Strap First to Deliver The Power of Analytics for Wearable Applications

Android Wear, Google and Pebble SDK Beta Now Available; Tizen and Apple Watch Support Coming Soon!

CINCINNATI--()--Today Strap, the premier platform for wearable technology, announced public beta for StrapMetrics, a cross-platform analytics solution for wearable application developers, for Pebble, Android Wear and Google Glass.

With Strap, wearable developers can quickly access meaningful consumer analytics on the use of Pebble, Android Wear and Glass applications though an easy to use dashboard. Additionally, Strap provides user activity trends that are derived anonymously from sensor data on the device, protecting user privacy while empowering developers with powerful insight for product innovation and application optimization.

What3Words, a free service that grids the world into 3x3m squares and gives each square a unique address of just three words from the dictionary, launched its Pebble application earlier this year with StrapMetrics. What3Words CEO Chris Sheldrick explains, “Strap takes the complexity out of understanding the data and gives What3Words the ability to truly understand users. This has been key in better understanding which user activities are most popular, user location, how long users stay and what they do within the application.”

With today’s announcement, Strap offers full support for the most widely used wearable devices – Android Wear, Google Glass and Pebble. By year’s end, Strap will add support for Tizen, Samsung’s open source OS that powers many of its smart watches and Apple Watch.

Steve Caldwell, Founder and CEO of Strap stated, “I started exploring wearable application development last year and quickly realized I had zero access to important statistics about my users and application without spending weeks integrating existing analytics solutions. This is the ‘why’ behind building StrapMetrics. Now wearable developers can easily integrate an analytics platform in less than 30 minutes and gain access to everything they need to know about users and application performance.

Free beta is available at straphq.com/register.

About Strap

Strap is a software and analytics platform that unleashes the potential of wearable technology for developers, enterprises and brands. The flagship offering, StrapMetrics, is a cross-platform analytics SDK for wearable applications that runs on smart wearable devices, offering unique data insights about users and application performance. Strap was founded in early 2014 by Steve Caldwell, Patrick Henshaw, and Joey Brennan, and is headquartered in Cincinnati, Ohio.

Contacts

Strap
Patrick Henshaw, 601-738-8729
Email: Patrick@straphq.com

Release Summary

Strap Public Beta

Contacts

Strap
Patrick Henshaw, 601-738-8729
Email: Patrick@straphq.com