Apple’s New IPhones Seen Fueling Switch From Android
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Apple Inc.’s newest iPhones are fueling a surge in trade-ins of Android-based smartphones, threatening to loosen Samsung Electronics Co.’s grip on the large-screen smartphone segment as users switch allegiances.
When Apple’s main product, featuring bigger displays and faster chips, goes on sale starting in Australia, they may be best remembered as the generation of iPhones that won over consumers from rival smartphones. Trade-ins of Samsung phones with smartphone reseller Gazelle Inc. tripled last week and about a quarter of potential iPhone 6 buyers are new to Apple’s ecosystem, according to RBC.