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Tesla's Musk Teases 'Major New Product Line'

The only clue? It's "not a car," Musk tweeted today.

By Chloe Albanesius
Updated March 30, 2015
Elon Musk at Edison Awards Gala

Elon Musk is up to something.

The Tesla Motors chief today tweeted that his company would unveil a "major new product line" at its Hawthorne Design Studio on April 30. The only clue? It's "not a car," he wrote.

The last time Musk sent a cryptic tweet in advance of a product launch (which promised a glimpse at his "D"), Tesla revealed an all-wheel-drive version of its Model S, the P85D.

More recently, the company rolled out a software update intended to calm "range anxiety," and threw cold water on reports that it would release a self-driving car this summer.

So what does Tesla have up it sleeve? Some on Twitter pointed to a February earnings call in which Musk promised to launch the "Tesla home battery" for consumers "fairly soon."

"We have the design done, and it should start going into production [in] probably about six months or so," Musk said at the time, before promising a product unveiling "in the next month or two."

As Bloomberg noted then, the move could not only allow for easier Tesla car charging, it might also let homeowners ditch their local utility.

We'll have to wait until 8 p.m. PT on April 30 for more details, but until then, those on Twitter have a few suggestions for what Musk should reveal.

Editor's Note: This story was updated Tuesday with the correct event date.

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About Chloe Albanesius

Executive Editor for News

I started out covering tech policy in Washington, D.C. for The National Journal's Technology Daily, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. After a move to New York City, I covered Wall Street trading tech at Incisive Media before switching gears to consumer tech and PCMag. I now lead PCMag's news coverage and manage our how-to content.

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