iTunes Store Facilitating Donations to Support Nepal Earthquake Relief Efforts

Apple today rolled out a feature through the iTunes Store that allows users to contribute to the American Red Cross in support of relief efforts following the Nepal earthquake that has killed over 2,400 people.

itunes_nepal_earthquake
The feature leverages the hundreds of millions of credit cards already on file to allow iTunes users to easily donate $5, $10, $25, $50, $100, or $200 to the relief efforts. Apple will be passing along 100 percent of the donations to the Red Cross.


This is not the first time Apple has used to iTunes Store to raise money for charity, with the company most recently raising money for City of Hope last October. Other previous relief effort fundraising campaigns have included the 2013 Philippine typhoon, the 2011 Japanese earthquake and tsunami, and the 2010 Haitian earthquake.

Top Rated Comments

coolfactor Avatar
117 months ago
So the real question is does apple still get their usual 30 percent vig?

Can you read?
Score: 44 Votes (Like | Disagree)
coolfactor Avatar
117 months ago
It's absolutely frightening what has happened in Nepal. Hard to really grasp the terror from just a few pictures and videos. I wish I was in a position to help more.

Nepal experienced a horrific earthquake of 8.2 back in 1934, and over 19,000 people were killed.

A lot of the damage and death in both events was caused by poor building construction. When I look at many pictures, I don't see any reinforcement steel rods in the fallen brick buildings. I hope that, going forward, buildings will be constructed with earthquakes in mind. Reinforced brick walls, and possibly more wooden construction, which can withstand swaying of the land beneath.

I know that Nepal and surrounding areas is a poverty area, and that they've done the best with what they have, but let this terrible event be a turning point. They are on the right track. Just a week before this event, a team of experts around the world met in Nepal to discuss earthquake preparedness. May that mission push forward to some positive changes.
Score: 13 Votes (Like | Disagree)
Ajones330 Avatar
117 months ago
Just donated, such a tragic event to occur. Praying for all those who were affected...
Score: 9 Votes (Like | Disagree)
Elijen Avatar
117 months ago
Pretty cool stuff. I like Apple takes 0% from the donations.
Score: 7 Votes (Like | Disagree)
MarkusL Avatar
117 months ago
If the Red Cross would stop the telemarketing calls from the last time I gave, I might give again...

Then this may be a good way to give, since Apple promises to keep your identity secret from the Red Cross.
Score: 6 Votes (Like | Disagree)
gnasher729 Avatar
117 months ago
So the real question is does apple still get their usual 30 percent vig?
The real question is: Can you read?

BTW. Many people are using gift cards that they have purchased for less than face value. If you have a $50 gift card that you purchased for $40, and use it for a $50 donation, the Red Cross will get $50, while you spent $40, and Apple actually received $40 minus the cut of the shop that sold the gift card to you.


----------

does the email from apple constitute documentation of the charitable contribution for tax purposes?
People need help now. Worry about your taxes later.
Score: 5 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Generic iOS 18 Feature Purple

iOS 18: What to Expect From 'Biggest' Update in iPhone's History

Wednesday March 27, 2024 11:10 am PDT by
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
General iOS 17 Feature Orange Purple

Apple Releases Revised Versions of iOS 17.4.1 and iPadOS 17.4.1 With Updated Build Number

Wednesday March 27, 2024 5:59 am PDT by
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
applephilschiller

Apple's Phil Schiller Works 80 Hours a Week Overseeing App Store

Wednesday March 27, 2024 2:03 pm PDT by
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...