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Sprint Ditches Streaming Video Cap After Backlash

The carrier has dropped plans to cap video streams on its new plan at 600 Kbps.

By Chloe Albanesius
July 1, 2015
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Sprint said today that its new "All-In" wireless plan will not cap video streaming at 600Kbps after all.

Going forward, those who sign up for the plan will not be met with 3G speeds when they try to watch Netflix or a YouTube video.

"At Sprint, we strive to provide customers a great experience when using our network," Sprint CEO Marcelo Claure said in a statement. "We heard you loud and clear, and we are removing the 600 kbps limitation on streaming video."

"During certain times, like other wireless carriers, we might have to manage the network in order to reduce congestion and provide a better customer experience for the majority of our customers," Claure said.

Sprint's All-In unlimited plan was announced yesterday, and bundles monthly service and phone lease charges into one bill, starting at $80. That $80 gets you a $20 per month phone lease for 24 months, plus $60 for unlimited talk, text, and high-speed data.

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In the fine print, however, Sprint said that "streaming video speeds will be limited to 600Kbps at all times, which may impact quality." For those of us used to 4G LTE speeds, 600Kbps is painfully slow, and customers were not impressed.

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About Chloe Albanesius

Executive Editor for News

I started out covering tech policy in Washington, D.C. for The National Journal's Technology Daily, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. After a move to New York City, I covered Wall Street trading tech at Incisive Media before switching gears to consumer tech and PCMag. I now lead PCMag's news coverage and manage our how-to content.

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